Monday 5 February 2024

Living Proof® Clarifying Detox Shampoo 236ml RRP £31


There are many reasons why we should all use a ‘clarifying’ shampoo, as it’s not just for people who may have an oily hair shaft. Some of these reasons are:-
  • If you go swimming and you find your hair is looking dull or has a green tinge from the chlorine.
  • If you live in a hard water area and you find your colour is again dull, or that your highlights have lost their ‘uplifting’ brightness.
  • If you are having your hair coloured, then it’s a good idea to use a clarifying shampoo a week before to get rid of build up (especially if you use toning shampoos). Often hairdressers cannot get a true representative of an outcome, if there is colour build up.
  • If you use lots of hair products, such as mousse, sprays and heat protectors.
  • If you have been by the beach and have sand, salt water and suntan oils in your hair.
  • Finally, if you find you work in polluted areas or areas of dust and grime, especially if you work in the City or travel by tube.
It’s a good idea to use a clarifying shampoo once a week to help with the above however, there is a downside to most clarifying shampoos. They contain harsh ingredients that can strip away the hairs natural oils and colour. Often we are told that if we have coloured our hair and it’s too dark, to use a clarifying shampoo, to help ‘strip’ the colour. That is because they contain a large amount of sulphates that leave hair in dreadful condition.


Solving all problems relating to such clarifying shampoos is the Living Proof® Clarifying Detox Shampoo, which has been formulated without any chemical nasties, such as sulphates and silicones. Not only will this shampoo help brighten your hair and give a very deep clean, but it does so without stripping away any colour. It’s safe to use on the most sensitive of scalps, colour treated hair and even hair extensions.


Above is a photo I took a few weeks ago, you can see that my hair is looking a little brassy and dull and it felt lank. With blonde hair I do have to be careful with using harsher ingredients in shampoos, so what is in this one that makes it ideal for all hair types?
  • Sodium Lauroyl Methyl Isethionate - this is the magic cleanse that gives a deep and gentle cleanse without removing any of the hairs natural oil. It also gives a creamy lather, so you still get that great feeling of freshly washed hair. It is safe for the most sensitive of scalps and ideal if you suffer with inflammation and irritation.
  • Cocamidopropyl Hydroxysultaine - another safe ingredient that gives a deep cleanse but also moisturises, it is derived from coconut oil.
  • Sodium Methyl Cocoyl Taurate - again derived from coconuts, this gentle foaming agent is safe enough for babies.
  • Charcoal Powder - this is the active that really gets to work on removing dirt, grime and pollution. It’s ideal if you wear a lot of hair product and not only effectively removes product, but does so without causing any irritation. It does not dry your hair out, rather pulls out the dirt etc and so is ideal for use on itchy scalp conditions. 
  • Betaine - gives hair shine and helps smooth rough cuticles. It protects the proteins in your hair and so gives hair strength and elasticity.
You only need small amount to produce a great lather and the fragrance is incredibly fresh. I used a light conditioner but you can see for yourself how much brighter my hair looks (albeit the lighting is different from the before photo, it has made a noticeable difference). 


You can purchase this product on the Living Proof Website or by clicking the link HERE