Last week my hairdresser Jen came over to do my roots. We've been battling with them for a while, as I am evidently and undeniably now grey. Up until a few years back I'd been able to get away with being balayage brown however, it's been harder to upkeep the darker roots as I simply don't have the time or money to spend on dying my hair. Jen took one look at my roots and said 'Molly I think it's time to blend in the grey and make you ash blonde, you can't fight it any longer, you have to go with it'. Reluctantly I agreed and as she slathered on the bleach, I said goodbye to the last of my brunette youth.
I have been waiting for this day, and have in the past years gradually built up with more blonde pieces and, as anyone would know with naturally dark hair, getting that perfect ashy shade is incredibly difficult. Friends are kind and tell me my hair looks caramel, but truth is it looks tinged with orange. It's not that classy blonde I yearn for. I have in my bathroom every purple shampoo on the market, from Fanola, L'Oreal to the new Olaplex, and when I mentioned this to Jen she said 'Molly noooo, you need to be using Fudge, it's by far the best'! Thankfully I know the Fudge PR and she very kindly sent me some samples to test and review..... and here I am now!
I've taken 2 photos before the process, without any lighting or filters. You can see I have some large bleach pieces and still quite a bit of warmth running through. Before I go into the process, I had asked my hairdresser, what makes Fudge stand out'. She explained that unlike many toning shampoos, 'Fudge doesn't leave the hair feeling dry'. As I delved into the ingredients list, I found it actually treats and conditions the hair, improves hydration and armours the hair with ingredients to help cope with chemical treatments such as bleaching. The shampoos don't contain any sulfate, an ingredient that in the long term is very drying to hair. The products are cruelty free.
Fudge's 'unique Opti-PLEX™ technology penetrates deep into the hair core to reconstruct bonds after chemical, style and environmental damage, as well as weightlessly smoothing the cuticle'. Ingredients include:-
- Hydrolyzed Vegetable Protein - moisturising, helps prevent split ends and nourishes dry, brittle hair. It's absorbed into each hair strand and strengthens to help protect against chemical damage.
- Hydrolyzed Wheat Protein - again moisturising and conditioning, helps protect hair against heat damage and environmental pollutions such as UV rays and smoke.
- Palmitamidoproplytrimonium Chloride - a long word, but simply this is an ingredient often used to help prevent hair from becoming static, it's smoothing and conditioning.
- Guarana - contains caffeine that stimulates hair growth, and helps it grow stronger and faster.
- Silicone Quaternium-22 helps protects hair fibres from pollutants, heat and chemical damage. A conditioning agent.
Having used violet toning shampoos before, I know generally how to get the best from them. First of all don't be scared by the deep colour violet - this is used as it's the opposite colour to orange on the colour spectrum wheel. I also know that if you have very light blonde hair, then you only need to leave on for a minute. For the sake of this review I massaged on the shampoo liberally, and left for 4 minutes before shampooing out.
Before starting damp your hair. I prefer to use it in the shower, then pile it on top of my head, whilst I shave, exfoliate etc and then wash off. As my hair had a lot of 'caramel' colour, I dampened my hair first then slathered on for a few minutes, before washing off in the shower. Now you can use gloves however, I found that it didn't stain my hands or bath unlike other toners do. I followed with a generous dollop of conditioner (probably too much you only need a teaspoon), and massaged this in mid lengths to ends, then simply rinsed out.
You can see immediately how the roots look almost lighter, even when wet.
The results speak for themselves and I was absolutely gobsmacked by what a huge difference it made - by far the best toning shampoo and conditioner I have used. My son walked into my room and said 'Mum you've gone all white...' (he's 14 he will say it as it is), my daughter came back from work and said 'Mum your hair looks lovely you've gone blonder'. After convincing her it was my shampoo she has now pinched it to tone down her highlights!
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I don't use any filters and I've taken in the same place with as close as possible to the same lighting as the before photos. You can see the huge difference the shampoo and conditioner have made. Not just to the colour, all yellow tones banished and in place streaks of beautiful icy white, but wow the shine is amazing - it felt like I'd had a salon deep heat conditioning treatment.
I would recommend using the Fudge Clean Blonde Damage Rewind Shampoo and Conditioner, once a week. It's excellent if you've come back from holiday, been in the sun and a must if you like swimming! To keep the colour you've achieved then the Everyday Clean Blonde Damage Rewind Shampoo and Conditioner RRP £14 each is ideal. This duo will help keep the colour fresh and gently eliminate yellow/orange tones and product build up. Again it has similar ingredients to help keep the hair in good condition and improve hair health that may be damaged from bleaching etc.
You can purchase from many stockists including www.amazon.com / www.lookfantastic.com / www.hqqhair.com /www.beautyexpert.com /www.mankind.co.uk / www.allbeauty.com / www.beautybay.com
I would also strongly suggest you go on to Fudge Professional www.fudgeprofessional.com so you read the five star reviews. I'm so chuffed with the results as not only does my hair look better, but it's also saved me money as often I would need a toner after a visit from Jen, and now I don't need one! Oooh and one final note - I did do an Instagram reel @askmollybeauty, so head over to have a look - please note as my daughter who has an A level in social media says 'I'm terribly embarrassing at reels', it's an age thing - but at least I try'!
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