Tuesday, 25 February 2025

Living proof.® Air-Dry Styler 148ml Sample Review RRP £27


It seems that every day there’s a new hair product being launched, often many of them doing the same job (de-frizzing, giving volume) etc. The products are ‘glorified’ and given creative names, I imagine in a similar way to my days in the advertising world of ‘naming brainstorm’.  However, I was intrigued to try out the new ‘Air-dry Styler’ by Living proof.® as a) I love their products and b) it’s not a serum, mousse or cream, but an all in one product that actually does something rather remarkable.

Before I go into the before, afters etc a little bit about the product. Their claim is it ‘creates effortless, lasting styles’ without the need for blow-drying or using heated appliances. It gives definition, de-frizzes and gives shine however, it also acts as a styler and gives straight hair, waves and light curls definition without that dry, crispiness other products give.


I’ve given a step-by-step of my hair before and after. As you can see before, my hair is frizzy, neither straight nor curly, looks dry and lacks any kind of style. I do have layers but there is no definition. 


I washed my hair and conditioned as usual, I then applied about a 10p piece which I then spread onto my fingertips and worked through my hair. It coats generously and on my fine (lots of) hair, this was enough.


I then simply left to dry naturally. I didn’t scrunch my hair or brush it, I just left it to see the full benefits of the product. Even as it was damp, it felt conditioned without any tackiness that mousse leaves, or greasiness that serums can give and without feeling heavy that often leave in conditioners do.


The final result (it’s still a little damp here), is shiny, separated and soft waves. For someone, like me who is often so busy this product is a definite ‘staying in my bathroom cabinet’. 

It has the added benefit of Sunflower Seed Oil, so is conditioning and helps protect against environmental aggressors. The product is free from sulphates, parabens, is colour safe and cruelty free.

You can see all the five star reviews and purchase by visiting their website HERE. At the moment you can also get 15% off and get a FREE travel size PhD Dry Shampoo (no code needed). 


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