I've always been a fan of The Body Shop's Founder Dame Anita Roddick, she pioneered the way in cruelty free skincare and paved the way for ethical sourcing of ingredients. Most recently, The Body Shop's best selling range Drops Of Youth™, has been re-branded and 're-charged' to the Edelweiss range. The reason for this change was to continue the ethos of not promoting 'anti-aging' ingredients. Yes, you heard that correctly. Dame Anita Roddick says 'if you didn't want to get wrinkles you should have stopped smiling years ago'. Personally, I think this is a breath of fresh air to hear, especially as I am constantly surrounded in the beauty editorial business, of women continually trying to prevent aging by way of anti-wrinkle injections, fillers etc.
For fans of the Drops Of Youth™, please don't be worried. The Edelweiss collection has the same ingredients but with the key focus being on the Edelweiss flower. You can read more on The Body Shop website (link below) however, in brief this amazing tiny flower has more anti-oxidant properties than retinol. The flower thrives in the mountains where wind, sun etc is at it's most aggressive. This flower manages to protect itself against the harsh weather elements by producing leontopodic acid, a powerful anti-oxidant. The Body Shop harvest this flower and extracts the leontopodic acid, to give our skin similar protection from it's products.
Edelweiss Cleansing Concentrate 100ml £12
- Cocamidopropyl Betaine - an natural ingredient derived from coconuts that helps lather, without any harsh chemicals often found in lathering products.
- Erythritol - often used as a sweetener, in skin care this helps keep the skin feeling smooth.
- Coconut Acid - skin hydrating and moisturising.
- Citric Acid - exfoliating, helps to maintain even skin tone and deeply cleansing.
- Shea Butter - contains essential fatty acids to help nourish the skin, and reduce inflammation. Ideal for acne rosacea and sensitive skin that needs restoring and calming.
- Sunflower Seed Oil - non pore clogging, this oil contains high levels of vitamin E, oleic and linoleic acid, powerful anti-oxidants and incredibly nourishing. Helps soothe the skin and ideal for those with eczema.
- Squalene - helps maintain a youthful complexion by boosting collagen production.
- Moringa Oleifera Seed Oil - prevents sun spots, helps soothe inflamed skin, protects the skin from UV damage and also gives a barrier to the skin from pollution.
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